The Traditional Main Street Reinvented 
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationRancho Cucamonga, California, United States
ClientForest City Development
Size147 acres

A decade after completing Victoria Gardens, the owner looked to refresh the project to maintain its relevancy. SWA redesigned a three-block streetscape and plaza along Monet Avenue. The focus is on the next generation of users, with a shopping environment that highlights the social landscape and blurs the lines between retail and recreation. The design scope included landscape, paving, fountains, site furnishings, and art interventions, using drought-sensitive planting, high-efficiency irrigation, and innovative stormwater treatment.

This 147-acre downtown combines the best traditions of Western American town centers with the social and planning demands of the early 21st century. Retail, office, residential, civic, and cultural uses are placed within the landscaped urban experience of a traditional main street environment. The landscape framework for Victoria Gardens is a grid of local streets and sidewalks with a town square, plazas, paseos, and parks distributed throughout the downtown district. The streetscape trees are planted in beds of native shrubs and groundcovers to enhance the garden heritage of the project.

Rancho Cucamonga, located in the Inland Empire, is expected to grow by about four million people in the next 15 years. The area has a rich history dating back to the mid-19th century. Six major trade routes passed through the area including the El Camino Real (which connected the missions by a day’s travel), Santa Inez Trail (a major trade route connecting the Colorado River to the settlements out West), and Route 66 (the major vehicular route for the mass migration westward during the dustbowl and post WWII era).

As you enter the site for Victoria Gardens, a formal Date Palm grove calls back to the region’s agrarian roots while creating an identity from the nearby I-15 freeway. The downtown area is framed by parking lots containing linear planters of Bradford Pears creating an orchard-like effect. Both North and South Main Streets are lined with London Plane trees, which have a rustic quality that celebrates the passing of seasons through their fall colors. Other arterial streets are lined with California Peppers, Eucalyptus, African Sumac, and Aristocrat Pear.

Related Projects

Kingold Century Centre

This new mixed-use development features a complex program that includes a hotel, rental space for other companies, eateries, service apartments, and retail facilities. SWA’s design challenge was to create a common space that can be enjoyed by the disparate users on-site at any given time. A common plaza includes multiple restaurants on a terraced platform that...

Huamao Center

Huamao Center adds a major civic destination to the edge of Suzhou’s old town. Occupying 23.5 acres along the historic Shantang Canal, the project layers retail, office, and hospitality space into a human-scaled district rooted in the area’s history of water-based commerce, known for its classic Jiangnan water-town architectural style, with narrow lanes and st...

Riyadh East Sub-Center

SWA provided comprehensive planning for a new 300-hectare commercial, mixed-use center in northeast Riyadh abutting the KKI Airport. This area is part of an urban management framework being developed to guide the future growth of the city. SWA developed a plan and implementation strategy to establish an urban center comprising residential neighborhoods, corpor...

Gubei Gold Street

SWA was selected to conceptualize, design, and realize a rare find in bustling Shanghai—a pedestrian mall (Gold Street). The corridor occupies three city blocks, is flanked by 20-story high-rise residential towers with retail at street level and book-ended by SWA-designed parks. Creating an iconic presence and enlivening the area, the mall features plazas, fou...

East Quarter Mixed-Use

Two neighborhoods that abut the Downtown Dallas Central Business District have been disconnected for years by derelict blocks and buildings. The East Quarter Mixed-Use development establishes a walkable retail, dining, and entertainment connection between the thriving Deep Ellum Farmer’s Market and highly programmed Arts District. The project included the pres...

La Plaza Cultura Village

Located within El Pueblo, the birthplace of Los Angeles, La Plaza Cultura Village is a mixed-use, transit-oriented development totaling 425,000 square feet of retail, apartments (20 percent of which are low income units), cultural facilities, and public open space. Two large, surface parking lots have been transformed into a vibrant community that builds upon ...

Ambleside Mixed-Use Development

Landscape improvements for this new mixed-use development integrate and enhance the streetscape improvement measures the city of West Vancouver is currently implementing, providing a vibrant and pedestrian friendly landscape along the entire perimeter of the site. The landscape design for the 1300 Block, Marine Drive South at Ambleside Village Centre contribut...

Kasumigaseki Plaza Renewal

Tokyo’s first high-rise and architectural landmark is located in the heart of downtown, where government and major private business offices are concentrated. Urban growth changed the dynamics of the building’s surroundings and left its public spaces ineffective and barren. The addition of new mixed-use buildings provided the owners with an opportunity to bring...