The Traditional Main Street Reinvented 
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationRancho Cucamonga, California, United States
ClientForest City Development
Size147 acres

A decade after completing Victoria Gardens, the owner looked to refresh the project to maintain its relevancy. SWA redesigned a three-block streetscape and plaza along Monet Avenue. The focus is on the next generation of users, with a shopping environment that highlights the social landscape and blurs the lines between retail and recreation. The design scope included landscape, paving, fountains, site furnishings, and art interventions, using drought-sensitive planting, high-efficiency irrigation, and innovative stormwater treatment.

This 147-acre downtown combines the best traditions of Western American town centers with the social and planning demands of the early 21st century. Retail, office, residential, civic, and cultural uses are placed within the landscaped urban experience of a traditional main street environment. The landscape framework for Victoria Gardens is a grid of local streets and sidewalks with a town square, plazas, paseos, and parks distributed throughout the downtown district. The streetscape trees are planted in beds of native shrubs and groundcovers to enhance the garden heritage of the project.

Rancho Cucamonga, located in the Inland Empire, is expected to grow by about four million people in the next 15 years. The area has a rich history dating back to the mid-19th century. Six major trade routes passed through the area including the El Camino Real (which connected the missions by a day’s travel), Santa Inez Trail (a major trade route connecting the Colorado River to the settlements out West), and Route 66 (the major vehicular route for the mass migration westward during the dustbowl and post WWII era).

As you enter the site for Victoria Gardens, a formal Date Palm grove calls back to the region’s agrarian roots while creating an identity from the nearby I-15 freeway. The downtown area is framed by parking lots containing linear planters of Bradford Pears creating an orchard-like effect. Both North and South Main Streets are lined with London Plane trees, which have a rustic quality that celebrates the passing of seasons through their fall colors. Other arterial streets are lined with California Peppers, Eucalyptus, African Sumac, and Aristocrat Pear.

Related Projects

Rodeo 39

As larger big-box companies continue to close their brick-and-mortar stores, each leaves behind a sizable void within the communities these centers once served. Rodeo 39, seeks to break the models of traditional retail that are founded on convenience and visibility and shift the focus to community aspirations and user experience.

The 31,000-square-foot ...

Williams Square

For decades, Williams Square has been the walkable “living room” for Irving, Texas’s Las Colinas community. The plaza’s iconic bronze mustang sculptures, designed by artist Robert Glen, are among the state’s most iconic landscape features, speaking to the state’s identity and history.

SWA’s engagement with the plaza is longstanding, dating back to the 1...

OCT Bay

Located in Shenzhen, OCT Bay has a combined site area of approximately 1.25 square kilometers including equal parts new urban center and nature preserve. SWA provided both master planning and landscape architectural services for the entire site. As a new urban cultural and entertainment destination, OCT Bay provides urban amenities, entertainment components, p...

Gubei Gold Street

SWA was selected to conceptualize, design, and realize a rare find in bustling Shanghai—a pedestrian mall (Gold Street). The corridor occupies three city blocks, is flanked by 20-story high-rise residential towers with retail at street level and book-ended by SWA-designed parks. Creating an iconic presence and enlivening the area, the mall features plazas, fou...

Huamao Center

Huamao Center adds a major civic destination to the edge of Suzhou’s old town. Occupying 23.5 acres along the historic Shantang Canal, the project layers retail, office, and hospitality space into a human-scaled district rooted in the area’s history of water-based commerce, known for its classic Jiangnan water-town architectural style, with narrow lanes and st...

RIT Global Village and Global Plaza

Global Village, a pedestrian-only infill neighborhood adjacent to Rochester Institute of Technology’s academic core, and its mixed-use centerpiece, Global Plaza, create a social heart for 17,200 students and 3,600 faculty and staff. The landscape architects and architects collaborated on an urban design that establishes multiple “crossroads” ...

Yuzhu Riverfront Mixed-Use Development

Positioned along the Pearl River, Yuzhu’s landscape is shaped by the layered forces of geography, history, and industrial memory. The Yuzhu Riverfront Mixed-Use Development is organized along a north–south framework: a vibrant commercial and retail core anchors the waterfront, while the southern district is defined by ecological richness and a high-quali...

Williams Square

For decades, Williams Square has been the walkable “living room” for Irving, Texas’s Las Colinas community. The plaza’s iconic bronze mustang sculptures, designed by artist Robert Glen, are among the state’s most iconic landscape features, speaking to the state’s identity and history.

SWA’s engagement with the plaza is longstanding, dating back to the 1...