SWA was tasked with creating a neighborhood gathering space and exterior dining hall that is an exercise in contradictions — open and welcoming, while able to be walled off. By blending urban planning, landscape architecture, interior design, and architecture with an understanding of retail real estate, the team was able to quickly establish development yields and comprehensive visions for the site. This method can help clients establish land value and facilitate real estate transactions, as occurred in this instance after an intensive retail placemaking workshop. Taking plans a step further, SWA created a comprehensive vision for the landscape that was used by developers to help gain the support of residents and businesses.
To embrace the neighborhood’s signifiers without using symbols, the answer was art: in the forms of security, cultural identity features, and welcoming gathering spaces. In addition to custom fencing depicting the native plants and weeds that existed across the site pre-development, the act of opening the gates is a play on lifting back the weeds that represent the neglect this underserved neighborhood once experienced. Despite a series of construction challenges, the result is a vibrant outdoor space rooted in the local Long Beach community’s cultural character.
RIT Global Village and Global Plaza
Global Village, a pedestrian-only infill neighborhood adjacent to Rochester Institute of Technology’s academic core, and its mixed-use centerpiece, Global Plaza, create a social heart for 17,200 students and 3,600 faculty and staff. The landscape architects and architects collaborated on an urban design that establishes multiple “crossroads” ...
Monet Avenue 2.0 at Victoria Gardens
A decade after completing Victoria Gardens, the owner was looking to refresh the project to keep it relevant for years to come. SWA redesigned a three-block streetscape and plaza along Monet Avenue, a main retail street there. The focus is on the next generation of users, with a shopping environment that highlights the social landscape and blurs the lines betw...
Rodeo 39
As larger big-box companies continue to close their brick-and-mortar stores, each leaves behind a sizable void within the communities these centers once served. Rodeo 39, seeks to break the models of traditional retail that are founded on convenience and visibility and shift the focus to community aspirations and user experience.
The 31,000-square-foot ...
Shaoxing Paojiang Sales Center
As a model home sales center, the first concern of this project is to guide visitors from the entrance to the exhibition center in an elegant and impressive way. Shaoxing is famous for its natural and cultural heritage, which inspired the design of several elements: a “blue galaxy” pool, southern concept frame wall, galaxy walk, inkwell pool, and flower garden...