As a model home sales center, the first concern of this project is to guide visitors from the entrance to the exhibition center in an elegant and impressive way. Shaoxing is famous for its natural and cultural heritage, which inspired the design of several elements: a “blue galaxy” pool, southern concept frame wall, galaxy walk, inkwell pool, and flower garden, aiming to impart a cultural impression to visitors. The area in front of the model home also functions as an energetic open space, with a movable library, retail graphic wall, food truck, and movable furniture. This international and multi-functional open space can host different programs during the year based on the client’s needs.
Monet Avenue 2.0 at Victoria Gardens
A decade after completing Victoria Gardens, the owner looked to refresh the project to maintain its relevancy. SWA redesigned a three-block streetscape and plaza along Monet Avenue. The focus is on the next generation of users, with a shopping environment that highlights the social landscape and blurs the lines between retail and recreation. The design scope i...
Gubei Gold Street
SWA was selected to conceptualize, design, and realize a rare find in bustling Shanghai—a pedestrian mall (Gold Street). The corridor occupies three city blocks, is flanked by 20-story high-rise residential towers with retail at street level and book-ended by SWA-designed parks. Creating an iconic presence and enlivening the area, the mall features plazas, fou...
Avenida Houston
For many visitors, the George R. Brown Convention Center serves as Downtown Houston’s gateway. Ahead of hosting the Super Bowl, city officials sought to transform the convention center’s uninspiring eight-lane drop-off into a pedestrian plaza for civic enrichment, art, and leisure. SWA took on this ambitious 140,000-square-foot redesign, converting five city b...
Brentwood Town Centre
Following SWA’s development of a 2013 master plan for a new town center adjacent to the existing Brentwood Shopping Mall, the firm was enlisted to design the project’s public realm and expand its role as an integrated, sustainable, urban community. With key connectivity to main vehicular arteries and a high-speed train line, the new development functions as a ...