The Traditional Main Street Reinvented 
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationRancho Cucamonga, California, United States
ClientForest City Development
Size147 acres

A decade after completing Victoria Gardens, the owner was looking to refresh the project to keep it relevant for years to come. SWA redesigned a three-block streetscape and plaza along Monet Avenue, a main retail street there. The focus is on the next generation of users, with a shopping environment that highlights the social landscape and blurs the lines between retail and recreation. The design scope included landscape, paving, fountains, site furnishings, and art interventions, with the use of drought-sensitive planting, high-efficiency irrigation, and innovative storm water treatment.

This 147-acre downtown combines the best traditions of Western American town centers with the social and planning demands of the early 21st century. Retail, office, residential, civic and cultural uses are placed within the landscaped urban experience of a traditional main street environment. The landscape framework for Victoria Gardens is a grid of local streets and sidewalks with a town square, plazas, paseos, and parks distributed throughout the downtown district. The streetscape trees are planted in beds of native shrubs and groundcovers to further enhance the garden heritage of the project.

Victoria Gardens will be the second largest open-air shopping center in the United States behind Stapleton in Denver, CO, which is being built by the same developer, Forest City Development.

Rancho Cucamonga, which is located in the Inland Empire, is expected to grow by about four million people in the next 15 years. The area has a rich history dating back to the mid 19th century. Six major trade routes passed through the area including the El Camino Real (connected the missions by a days travel), Santa Inez Trail (major trade route connecting the Colorado River to the settlements out West), and Route 66 (major vehicular route for the mass migration westward during the dustbowl and post WWII era).

You enter the site for Victoria Gardens through a formal Date Palm grove that calls back to the region’s agrarian roots while creating an identity from the nearby I-15 freeway. The downtown area is framed by parking lots containing linear planters of Bradford Pears creating an orchard-like effect. Both North and South Main Streets are lined with London Plane trees, which have a rustic quality that celebrates the passing of seasons through their fall colors. Other arterial streets are lined with California Peppers, Eucalyptus, African Sumac, and Aristocrat Pear.

Related Projects

Kasumigaseki Plaza Renewal

Tokyo’s first high-rise and architectural landmark is located in the heart of downtown, where government and major private business offices are concentrated. Urban growth changed the dynamics of the building’s surroundings and left its public spaces ineffective and barren. The addition of new mixed-use buildings provided the owners with an opportunity to bring...

Amber Bay

The Amber Bay residential development is located on a beautiful rocky promontory that is among the last available parcels along the Dalian shoreline, southeast of the city center. The project features high-end low density modern style residential development including single family villas, townhouses, and low-rise condominiums; shops and seafood restaurants on...

OCT Bay

Located in Shenzhen, OCT Bay has a combined site area of approximately 1.25 square kilometers including equal parts new urban center and nature preserve. SWA provided both master planning and landscape architectural services for the entire site. As a new urban cultural and entertainment destination, OCT Bay provides urban amenities, entertainment components, p...

Riyadh East Sub-Center

SWA provided comprehensive planning for a new 300-hectare commercial, mixed-use center in northeast Riyadh abutting the KKI Airport. This area is part of an urban management framework being developed to guide the future growth of the city. SWA developed a plan and implementation strategy to establish an urban center comprising residential neighborhoods, corpor...

Gubei Gold Street

SWA was selected to conceptualize, design, and realize a rare find in bustling Shanghai—a pedestrian mall (Gold Street). The corridor occupies three city blocks, is flanked by 20-story high-rise residential towers with retail at street level and book-ended by SWA-designed parks. Creating an iconic presence and enlivening the area, the mall features plazas, fou...

Rodeo 39

As larger big-box companies continue to close their brick-and-mortar stores, each leaves behind a sizable void within the communities these centers once served. Rodeo 39, seeks to break the models of traditional retail that are founded on convenience and visibility and shift the focus to community aspirations and user experience.

The 31,000-square-foot ...

Downtown Summerlin

Downtown Summerlin is a 109-acre, high-end retail and entertainment lifestyle center forming the heart of a 22,500-acre master-planned community in the western suburbs of Las Vegas. The landscape design emphasizes the need for comfort and shade while drawing upon the natural desert environment as a visual source for materials, colors, and textures. By distilli...

Shekou Promenade

After China reached out to the rest of the world through its open-door policy, Shekou (part of the Shenzhen Special Economic Zone) became an important gateway for foreigners to discover the mainland. Its urban public realm, however, suffered from rapid urbanization and lacked attractive parks and facilities for the burgeoning population. With an increased awar...