As larger big-box companies continue to close their brick-and-mortar stores, each leaves behind a sizable void within the communities these centers once served. Rodeo 39, seeks to break the models of traditional retail that are founded on convenience and visibility and shift the focus to community aspirations and user experience.
The 31,000-square-foot food hall is flanked by two SWA-designed community plazas. A strong emphasis on materiality, sense of enclosure, and moments of threshold help to integrate the interior and exterior environments. Each of the plazas is enclosed by a hedge that is envisioned to serve as a point of transition from the surrounding traditional retail spaces into the community focused gathering spaces. A series of sculptural, terraced seat walls, large communal tables, fire pits, and game lawns, alongside murals and art installations, seek to encourage social vibrancy, a community of inclusivity, and further serve the adjacent restaurants, brewery, and boutique tenants.
Brentwood Town Centre
Following SWA’s development of a 2013 master plan for a new town center adjacent to the existing Brentwood Shopping Mall, the firm was enlisted to design the project’s public realm and expand its role as an integrated, sustainable, urban community. With key connectivity to main vehicular arteries and a high-speed train line, the new development functions as a ...
Monet Avenue 2.0 at Victoria Gardens
A decade after completing Victoria Gardens, the owner was looking to refresh the project to keep it relevant for years to come. SWA redesigned a three-block streetscape and plaza along Monet Avenue, a main retail street there. The focus is on the next generation of users, with a shopping environment that highlights the social landscape and blurs the lines betw...
Poly Pazhou Mixed-Use
The iconic architecture and riverside context that characterize Poly Pazhou were inspirations in this SWA/SOM collaboration, which also took adjoining development in the burgeoning region into account. Broad, sweeping landscape, featuring diverse local plant species, embraces both the soaring buildings and the Pearl River corridor, extending its spatial charac...
Santana Row
SWA provided full landscape architectural services for the development of a neo-traditional town center near downtown San Jose. The client’s vision called for a variety of design styles to create a town center with an impression of growth over time. This theme is expressed in building elevations as well as landscape design. The restaurants and boutique r...