As a city dominated by freeway infrastructure, Houston will be reconstructing portions of its iconic freeways in the near future. This created an opportunity for SWA to reclaim the Houston Interstate experience with a temporary art installation that provides a bold pop of color celebrating Houston’s diversity at eight key threshold bridges along the I-59/69 corridor. After winning a design competition held by Houston First Corporation, SWA developed a cost-effective and easily implementable urban art intervention that creates an impact perceptible at both a large scale and a high speed of travel through the freeway corridor. Spanning eight gateway bridges that connect some of the City’s most vibrant neighborhoods, a ribbon graphic featuring an artistically interpreted image of Houston was printed on plastic strips and woven into the existing 6 foot tall chain link fence railing.
The pixelated mosaics were derived from photographs taken by Houston school children in a project developed by Geoff Winningham and his wife, Janice Freeman. This urban art installation epitomizes the uniquely Houston experience through freeway infrastructure, the diversity of Houstonians, and the future of Houston. This approach to urban art in the right-of-way is an initial step in SWA’s vision for a larger beautification program of Houston’s Freeways.
To make the Houston Bridges project a reality, Houston First Corporation partnered with a consortium including Scenic Houston, TxDOT, HISD, the Mayor’s Office of Cultural Affairs, and Sparq 1200, in addition to SWA Group and Rice Professor/Author Geoff Winningham.
Houston Green Loop
With the coming expansion and realignment of the highways around Downtown Houston, SWA identified the opportunity to enact a bold vision: a multi-use branded connectivity system that will leverage the immense reconstruction investment. SWA’s concept creates a continuous pedestrian loop over, under, and around the downtown highway system, thus redirecting the u...
Gubei Gold Street
SWA was selected to conceptualize, design, and realize a rare find in bustling Shanghai—a pedestrian mall (Gold Street). The corridor occupies three city blocks, is flanked by 20-story high-rise residential towers with retail at street level and book-ended by SWA-designed parks. Creating an iconic presence and enlivening the area, the mall features plazas, fou...
Santa Monica North Beach Trail Improvements
While the beaches of Santa Monica are arguably one of the most iconic landscapes in Southern California, the trails running through them are less well known. Among those is the Marvin Braude Bike Trail, which runs from Mexico to Oregon and is commonly referred to as “The Strand” by locals. In recent years, The Strand bike trail had become congested and dangero...
Santana Row
SWA provided full landscape architectural services for the development of a neo-traditional town center near downtown San Jose. The client’s vision called for a variety of design styles to create a town center with an impression of growth over time. This theme is expressed in building elevations as well as landscape design. The restaurants and boutique r...