Zoning Incentive Works Well for Everyone 
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationManhattan, New York, United States
ClientDouglaston Development
Size.2 acres

A new residential tower has risen across the street from the Empire State Building. As a zoning incentive, a new public plaza was included to attract and accommodate the area’s tourists as well as its diverse office and residential neighborhood. The space is defined by a clean, contemporary design composition of spaces, elements, and custom furniture meant to foster social seating. With very little sunlight available, the design has embraced glass-enclosed light elements such as pylons, feature walls, wall coping,s and in-ground linear fixtures to enrich the environment. Given the dearth of open spaces in the area and the high demand that was predicted through extensive research, a strategy for public seating choices was employed. A long distinctive banquette and entrance path is an armature from which shaded gardens, picnic tables, and a raised seating overlook are arranged. The plaza has become an oasis of social activity throughout the day and brings tourists and hard-core New Yorkers together in a communal setting.

Related Projects

Bay Street Plaza

The new owner of Bay Street brought on SWA to reimagine this three-block retail street within the 18-acre Downtown Emeryville retail district. The new plaza and enhanced streetscape create a vibrant, pedestrian-friendly community hub to attract visitors, restaurants, and upmarket tenants.

The redesign encom...

Avenida Houston

For many visitors, the George R. Brown Convention Center serves as Downtown Houston’s gateway. Ahead of hosting the Super Bowl, city officials sought to transform the convention center’s uninspiring eight-lane drop-off into a pedestrian plaza for civic enrichment, art, and leisure. SWA took on this ambitious 140,000-square-foot redesign, converting five city b...

Hunter's Point Shipyard and Candlestick Point

Perched on the edge of San Francisco Bay, the Hunters Point Shipyard was an important naval manufacturing center for the WWI and WWII war efforts. The abandoned shipyard and Candlestick Point were combined into a new, mixed-use residential, retail and light industry development—the largest in San Francisco since WWII. Thomas Balsley Associates collaborated wit...

Monet Avenue 2.0 at Victoria Gardens

A decade after completing Victoria Gardens, the owner looked to refresh the project to maintain its relevancy. SWA redesigned a three-block streetscape and plaza along Monet Avenue. The focus is on the next generation of users, with a shopping environment that highlights the social landscape and blurs the lines between retail and recreation. The design scope i...

River Street Marketplace

Since opening in October 2024, River Street Marketplace has become one of Orange County’s most beloved destinations. Located in one of California’s oldest neighborhoods and surrounded by properties on the National Historic Registry, the project transformed an existing nursery into an experiential village embracing the site’s natural and cultural history. SWA h...

Uptown ATX Master Plan

Previously a single-use, auto-centric office complex, Uptown ATX is a 66-acre transformation resulting in a transit-oriented, mixed-use neighborhood that further bolsters the burgeoning technology hub of Northwest Austin. Situated between the Charles Schwab campus and The Domain, the Uptown ATX master plan features 3.2 million square feet of workspace, 2.9 mil...

Heights Mercantile

In an era of one-click purchases and next-day deliveries, urban residents yearn for the once-prevalent ambiance of a lively urban environment. Heights Mercantile offers Houston an antidote. Revitalizing two acres in the heart of Houston’s historic Heights neighborhood, this low-rise, mixed-use development preserves the area’s charm while providing ...

Embankment Square

The Embankment Square is located along the east bank of the Huangpu River in Shanghai. The project consists of landscape areas in three office parcels and one waterfront park parcel. The view of the site is remarkable, looking toward the landmark skyscrapers of Lujiazui Financial Center, Nanpu Bridge, the Bund, and the Minsheng CBD.

The design concept c...