Positioned on the outer ring of Palm Jumeirah, the W Hotel and neighboring residential towers celebrate the contrasting views to the city’s urban skyline in one direction… and to the infinite sea horizon in the other. These contrasting views droves the form and texture of design elements throughout the property, exemplified by the juxtaposition of geometric shapes and manufactured materials against sinuous, organic curves and softer treatments.

The design team’s goals included establishing a “flirty, not sexy” identity that responded to gridded and organic forms. Experiential zones are focused at the intersection of these opposing notions. The expansive pool deck features a city-inspired pool and “party zone,” populated with cabanas reminiscent of buildings arranged on a city grid and oriented toward the incredible Dubai skyline. Adjacent to this pool, a series of sinuous, cascading pools transport visitors optically and physically down to the beach, where the two concepts converge in a stunning beach with a celebratory atmosphere.