Unique hotel complements its context and makes the most of a small site
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DETAILS

LocationDallas, Texas, United States
Client5G Studio Collaborative LLC
SERVICE:
Size1 acre

The Virgin Hotel Dallas is a boutique hotel appropriately set within the city’s design district, carrying forward Virgin’s high standards of distinctive, comfortable luxury programs and experiences for guests.  SWA worked with the architecture and interior design team to propose a modern spin on an urban hotel constrained by an extremely small site. Fronting Hi-Line Drive, the hotel’s entry and streetscape, along with series of public art and artistic street furniture, serve as bold movements to attract locals. Transitions between hardscape materials help to define spaces for different programs. Trees and landscape soften the diamond pattern façade, and provide a buffer from the street. Preserved site trees not only provide shaded canopy for the outdoor coffee house, but also inherit the history and memory of the site.

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