SWA was tasked with creating a neighborhood gathering space and exterior dining hall that is an exercise in contradictions — open and welcoming, while able to be walled off. By blending urban planning, landscape architecture, interior design, and architecture with an understanding of retail real estate, the team was able to quickly establish development yields and comprehensive visions for the site. This method can help clients establish land value and facilitate real estate transactions, as occurred in this instance after an intensive retail placemaking workshop. Taking plans a step further, SWA created a comprehensive vision for the landscape that was used by developers to help gain the support of residents and businesses.
To embrace the neighborhood’s signifiers without using symbols, the answer was art: in the forms of security, cultural identity features, and welcoming gathering spaces. In addition to custom fencing depicting the native plants and weeds that existed across the site pre-development, the act of opening the gates is a play on lifting back the weeds that represent the neglect this underserved neighborhood once experienced. Despite a series of construction challenges, the result is a vibrant outdoor space rooted in the local Long Beach community’s cultural character.
City Creek Center
In the heart of Salt Lake City, City Creek Center is the retail centerpiece of one of the nation’s largest mixed-use downtown redevelopment projects. This unique fashion and dining destination includes a new two-story retail center and over 500 residential rental units over four levels of underground parking, all within a downtown setting that features s...
Monet Avenue 2.0 at Victoria Gardens
A decade after completing Victoria Gardens, the owner looked to refresh the project to maintain its relevancy. SWA redesigned a three-block streetscape and plaza along Monet Avenue. The focus is on the next generation of users, with a shopping environment that highlights the social landscape and blurs the lines between retail and recreation. The design scope i...
Avenida Houston
For many visitors, the George R. Brown Convention Center serves as Downtown Houston’s gateway. Ahead of hosting the Super Bowl, city officials sought to transform the convention center’s uninspiring eight-lane drop-off into a pedestrian plaza for civic enrichment, art, and leisure. SWA took on this ambitious 140,000-square-foot redesign, converting five city b...
Rodeo 39
As larger big-box companies continue to close their brick-and-mortar stores, each leaves behind a sizable void within the communities these centers once served. Rodeo 39, seeks to break the models of traditional retail that are founded on convenience and visibility and shift the focus to community aspirations and user experience.
The 31,000-square-foot ...