Modular approach to street transformation unites health and economic concerns
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationLaguna Beach, California, United States
ClientCity of Laguna Beach
SERVICE:
SizeThree-block downtown area

Opened in June 2020, the Promenade on Forest transformed one of downtown Laguna Beach’s primary streets into a pedestrian-only promenade for the summer. The effort converted a three-block section of the road from a one-way vehicular corridor with angled parking stalls into a car-free zone with cafe seating, work from local artists, and retail display areas. The project supported local businesses impacted by lost revenue associated with COVID-19.

The design introduced seven large decks, with rails made from wooden pallets and painted in a mahogany tone, as well as movable tables and chairs for additional dining space that adhered to social distancing requirements while offering alternate uses for retail display and performances. Additional elements included works by local artists, overhead string lights that provide a warm evening ambience, Adirondack chairs, umbrellas, and boxed Australian willows.

With a design that anticipated quick fabrication and installation, the Promenade on Forest offers a model to help local businesses stitch together social, environmental, and economic community fabric. Public health and safety measures were made visible through directional sidewalk and street arrows for one-way pedestrian traffic, introduction of hand washing stations, additional retail signage in the street, and visible cleaning staff.

Related Projects

Houston Green Loop

With the coming expansion and realignment of the highways around Downtown Houston, SWA identified the opportunity to enact a bold vision: a multi-use branded connectivity system that will leverage the immense reconstruction investment. SWA’s concept creates a continuous pedestrian loop over, under, and around the downtown highway system, thus redirecting the u...

Ricardo Lara Park

Ricardo Lara Park is a vibrant city park and a case study in landscape infrastructure.  It demonstrates how a small investment and creative thinking about landscape can transform the very infrastructure that has long divided and isolated a community into an amenity that unites it, offering much-needed environmental and recreational benefits.

Here, more ...

Milton Street Park

Milton Street Park is a  1.2-acre linear urban park alongside the Ballona Creek Bike Trail in Los Angeles, California. The plan incorporates numerous green-design elements, including the use of recycled materials, native planting, flow-through planters and treatment alongside the 1,000-foot-long, 45-foot-wide stretch of land. A variety of special elements such...

Culver City Medians

The Culver Boulevard Median Park has worn many hats over time, from railroad right-of-way to freeway on-ramp to bike and pedestrian conveyance. Today the Median Park is being asked to do more. Introducing below-grade stormwater management, SWA is working with the community to finesse an intricate network of stormwater, biodiversity, traffic, and program. The p...

Santa Monica North Beach Trail Improvements

While the beaches of Santa Monica are arguably one of the most iconic landscapes in Southern California, the trails running through them are less well known. Among those is the Marvin Braude Bike Trail, which runs from Mexico to Oregon and is commonly referred to as “The Strand” by locals. In recent years, The Strand bike trail had become congested and dangero...

Beijing Finance Street

Awarded after an international competition, the Beijing Finance Center Master Plan creates an international destination in West Beijing. The project, which includes a mix of uses—housing, retail, hotel office and cultural facilities—is focused in terms of the landscape design on a central park known as “The Heart” of western Beijing. SWA’s wo...

Milton Street Park

Milton Street Park is a  1.2-acre linear urban park alongside the Ballona Creek Bike Trail in Los Angeles, California. The plan incorporates numerous green-design elements, including the use of recycled materials, native planting, flow-through planters and treatment alongside the 1,000-foot-long, 45-foot-wide stretch of land. A variety of special elements such...

Ningbo East New Town Eco-Corridor

SWA provided planning and design services for the 3.3km long, 250-acre metropolitan Ningbo Eco-Corridor, which transforms a former agricultural plain that had been taken over by industrial use into urban green infrastructure. Located in the heart of the Yangtze River Delta on China’s coastline, Ningbo is one of China’s oldest cities, with an area of 3,616 squa...