Armenia has set an initiative to increase global tourism and develop a site within its capital city with majestic views of Mount Ararat, where Noah’s Ark is purported to have landed. SWA developed a strategic plan based on several principles derived from the existing context of the site: first, to capitalize its proximity to important landmarks that allow for visual and physical links; second, to position land use strategically; third, to reference “Noah” with a museum plaza; fourth, to leverage graded topography for walkability and strategically hidden parking; fifth, to create an internal pedestrian loop; and lastly, to reference historical orchards throughout the site. The resulting vision creates a dynamic mixed-use public realm engaged in dining, entertainment, arts, and history within districts that represent the various cultural regions of Armenia.
NOAH is an integrated district that is viewed as a reverent destination and draws on the rich traditions of Armenian culture to preserve, celebrate, and promote the spirit of the Armenian people.
Shunde New City
The Pearl River Delta is the second largest bird migration delta and estuary in Southeast Asia. Preserving and restoring bird and wildlife corridors while also providing regional connectivity, transportation, and development options is at the pinnacle of today’s development challenges. In the Shunde New City Plan, urban development and nature are integra...
Ontario Grand Park
Dating back to the late 1800s, Ontario, California, has been an ideal destination for agriculture, boasting orange, peach, lemon, and walnut groves. With an economy now based in manufacturing, access to an international airport, and proximity to Los Angeles, Ontario’s population is predicted to double by 2035. In response to the growing community, Ontario Gran...
Suzhou Center
The Suzhou Center is a landmark urban space within the Suzhou Central Business District that embodies the spirit of the city of Suzhou as a gateway for intersecting old and new cultural and historic heritage. The successful combination of high-density development and ecological conservation will allow for Suzhou to transition to a garden city where state-of-th...
Dubai Opera District
The elegant and the everyday coexist harmoniously in Dubai’s new Opera District, is a stylish cultural destination set to promote culture and the arts, stimulate global exchange, encourage local talent, and serve as a vibrant events venue. Dramatic view corridors lead to both to the opera house and to the adjacent spectacle of the world’s tallest building—the ...