Armenia has set an initiative to increase global tourism and develop a site within its capital city with majestic views of Mount Ararat, where Noah’s Ark is purported to have landed. SWA developed a strategic plan based on several principles derived from the existing context of the site: first, to capitalize its proximity to important landmarks that allow for visual and physical links; second, to position land use strategically; third, to reference “Noah” with a museum plaza; fourth, to leverage graded topography for walkability and strategically hidden parking; fifth, to create an internal pedestrian loop; and lastly, to reference historical orchards throughout the site. The resulting vision creates a dynamic mixed-use public realm engaged in dining, entertainment, arts, and history within districts that represent the various cultural regions of Armenia.
NOAH is an integrated district that is viewed as a reverent destination and draws on the rich traditions of Armenian culture to preserve, celebrate, and promote the spirit of the Armenian people.
Downtown Cairo Planning & Revitalization
The Khedive’s Cairo is often referred to as the heart of modern Cairo. Laid out by Ismail Pacha in the late 19th century, the Khedive’s Cairo was a physical manifestation of the governmental and societal evolution that the Khedive envisioned for Egypt. Like many American and European cities, time and intense pressures of popul...
Lewis Avenue
In a city renowned for fantasy, the design of Las Vegas’ Lewis Avenue celebrates the local desert landscape and affirms the street as part of a real-world working district. It was one of the first projects to be implemented in Mayor Oscar B. Goodman’s 2000 Las Vegas Downtown Centennial Plan, aimed at revitalizing the historic downtown core. The City asked SWA,...
Paveletskaya Plaza
Situated along Moscow’s Ring Road and adjacent to the legendary Paveletsky Station transportation hub, the park at Paveletskaya Plaza will both cover and reveal the new bustling underground retail facility below while also serving as a landmark destination for residents and visitors alike.
The extraordinary retail and architectural vision for Paveletska...
Fort Wayne Riverfront
As a city that was built and thrived because of its location as a crossroads between wilderness and city, farm and market, the realities of infrastructure both natural and man-made are at the heart of Fort Wayne’s history. We consider waterways as an integral part of open spaces of the City, forming a series of infrastructural systems that affect the dynamics ...