Armenia has set an initiative to increase global tourism and develop a site within its capital city with majestic views of Mount Ararat, where Noah’s Ark is purported to have landed. SWA developed a strategic plan based on several principles derived from the existing context of the site: first, to capitalize its proximity to important landmarks that allow for visual and physical links; second, to position land use strategically; third, to reference “Noah” with a museum plaza; fourth, to leverage graded topography for walkability and strategically hidden parking; fifth, to create an internal pedestrian loop; and lastly, to reference historical orchards throughout the site. The resulting vision creates a dynamic mixed-use public realm engaged in dining, entertainment, arts, and history within districts that represent the various cultural regions of Armenia.
NOAH is an integrated district that is viewed as a reverent destination and draws on the rich traditions of Armenian culture to preserve, celebrate, and promote the spirit of the Armenian people.
Suzhou Center
The Suzhou Center is a landmark urban space within the Suzhou Central Business District that embodies the spirit of the city of Suzhou as a gateway for intersecting old and new cultural and historic heritage. The successful combination of high-density development and ecological conservation will allow for Suzhou to transition to a garden city where state-of-th...
Shekou Promenade
A gateway for China’s open-door policy, Shekou has revitalized its fragmented and hazardous coastline into a dynamic six-kilometer promenade that masterfully captures the area’s cultural and natural essence.
The promenade repurposes the disconnected former industrial waterfront into a celebrated open space system with new recreation programs...
Ontario Grand Park
Dating back to the late 1800s, Ontario, California, has been an ideal destination for agriculture, boasting orange, peach, lemon, and walnut groves. With an economy now based in manufacturing, access to an international airport, and proximity to Los Angeles, Ontario’s population is predicted to double by 2035. In response to the growing community, Ontario Gran...
The Landscapes of Wuhai
The Inner Mongolian city of Wuhai is transforming from focusing on coal mining as its main industry to tourism. This very special place has many different, striking landscape types located within just 1666 sq. kilometers: sand dunes, mountains, and wetlands, plus adjacency to the Yellow River. Consequently, the city has decided to boost its tourism. Already pl...