Armenia has set an initiative to increase global tourism and develop a site within its capital city with majestic views of Mount Ararat, where Noah’s Ark is purported to have landed. SWA developed a strategic plan based on several principles derived from the existing context of the site: first, to capitalize its proximity to important landmarks that allow for visual and physical links; second, to position land use strategically; third, to reference “Noah” with a museum plaza; fourth, to leverage graded topography for walkability and strategically hidden parking; fifth, to create an internal pedestrian loop; and lastly, to reference historical orchards throughout the site. The resulting vision creates a dynamic mixed-use public realm engaged in dining, entertainment, arts, and history within districts that represent the various cultural regions of Armenia.
NOAH is an integrated district that is viewed as a reverent destination and draws on the rich traditions of Armenian culture to preserve, celebrate, and promote the spirit of the Armenian people.
Guthrie Green Park
Guthrie Green transforms a 2.6-acre truck yard into a lively urban park in the heart of downtown Tulsa’s emerging arts district. Opened in September 2012, Guthrie Green has become the area’s leading destination, drawing 3,000 plus people weekly to activities that have enriched the urban experience and spurred district-wide revitalization. The high-performance ...
Lewis Avenue
In a city renowned for fantasy, the design of Las Vegas’ Lewis Avenue celebrates the local desert landscape and affirms the street as part of a real-world working district. It was one of the first projects to be implemented in Mayor Oscar B. Goodman’s 2000 Las Vegas Downtown Centennial Plan, aimed at revitalizing the historic downtown core. The City asked SWA,...
Mission Viejo Civic Core
The City of Mission Viejo hired SWA to analyze its core area for revitalization potential. The area contains a mix of civic, commercial, and recreational uses. A fragmented ownership pattern, dated architectural design, endless surface parking, minimal landscaping, and the lack of a pedestrian-friendly environment hindered the establishment of a town center th...
The Memorial at Harvey Milk Plaza
Harvey Milk Plaza is located in the heart of San Francisco’s Castro Neighborhood, and hosts one of the city’s busiest transit hubs. The plaza has been the site of countless gatherings and protests, including a candlelight vigil the night of Harvey’s untimely death and the White Night riots, which were sparked by the leniency of the sentence handed down to his ...