Armenia has set an initiative to increase global tourism and develop a site within its capital city with majestic views of Mount Ararat, where Noah’s Ark is purported to have landed. SWA developed a strategic plan based on several principles derived from the existing context of the site: first, to capitalize its proximity to important landmarks that allow for visual and physical links; second, to position land use strategically; third, to reference “Noah” with a museum plaza; fourth, to leverage graded topography for walkability and strategically hidden parking; fifth, to create an internal pedestrian loop; and lastly, to reference historical orchards throughout the site. The resulting vision creates a dynamic mixed-use public realm engaged in dining, entertainment, arts, and history within districts that represent the various cultural regions of Armenia.
NOAH is an integrated district that is viewed as a reverent destination and draws on the rich traditions of Armenian culture to preserve, celebrate, and promote the spirit of the Armenian people.
Lewis Avenue
In a city renowned for fantasy, the design of Las Vegas’ Lewis Avenue celebrates the local desert landscape and affirms the street as part of a real-world working district. It was one of the first projects to be implemented in Mayor Oscar B. Goodman’s 2000 Las Vegas Downtown Centennial Plan, aimed at revitalizing the historic downtown core. The City asked SWA,...
Woodbine Master Plan
The project transforms the largest undeveloped tract within Toronto into an iconic and dynamic, fully integrated, transit-oriented mixed-use district. Capitalizing on the racetrack’s legacy and the site’s natural, cultural, and locational assets, the project is designed to become a new heart in Toronto.
The master plan includes a d...
The Landscapes of Wuhai
The Inner Mongolian city of Wuhai is transforming from focusing on coal mining as its main industry to tourism. This very special place has many different, striking landscape types located within just 1666 sq. kilometers: sand dunes, mountains, and wetlands, plus adjacency to the Yellow River. Consequently, the city has decided to boost its tourism. Already pl...
Paveletskaya Plaza
Situated along Moscow’s Ring Road and adjacent to the legendary Paveletsky Station transportation hub, the park at Paveletskaya Plaza will both cover and reveal the new bustling underground retail facility below while also serving as a landmark destination for residents and visitors alike.
The extraordinary retail and architectural vision for Paveletska...