Gameday celebrations begin before entering the stadium for Dallas Cowboys fans at AT&T Stadium, among the largest NFL venues. The Miller Lite House Plaza is anchored by a 70-yard turf football field, aligned to match the stadium field orientation with matching graphics. Existing Live Oak groves were maintained to the north and south of the field, creating a canopy that, when paired with a network of open-air structures, spans 39,000 square feet of shade. Beer gardens line either side of the field, grounded by expansive wood decks that float over the oak root structure system, providing level platforms to gather and watch live-streamed games. Four video boards and over 60 television screens with premier sound systems expand the excitement beyond the stadium. The unique tailgating destination, home to the largest walk-in beer cooler in Texas, has increased sales on site by 80%.

Outside of game day activities, the plaza hosts crowds enjoying live music, families play games like cornhole, and Dallas Cowboys Cheerleaders showcase their high kicks during practice sessions and performances.