Gameday celebrations begin before entering the stadium for Dallas Cowboys fans at AT&T Stadium, among the largest NFL venues. The Miller Lite House Plaza is anchored by a 70-yard turf football field, aligned to match the stadium field orientation with matching graphics. Existing Live Oak groves were maintained to the north and south of the field, creating a canopy that, when paired with a network of open-air structures, spans 39,000 square feet of shade. Beer gardens line either side of the field, grounded by expansive wood decks that float over the oak root structure system, providing level platforms to gather and watch live-streamed games. Four video boards and over 60 television screens with premier sound systems expand the excitement beyond the stadium. The unique tailgating destination, home to the largest walk-in beer cooler in Texas, has increased sales on site by 80%.
Outside of game day activities, the plaza hosts crowds enjoying live music, families play games like cornhole, and Dallas Cowboys Cheerleaders showcase their high kicks during practice sessions and performances.
St. Louis Ballpark Village District Landscape Master Plan
Downtown St. Louis is currently undergoing an urban renaissance: seeking to enrich experience of place and to attract a growing population of urban residents, employeers, and tourists. SWA/Balsley was engaged for district-wide landscape services for a new urban redevelopment, Ball Park Village, located directly across the street from Busch Stadium, home of the...
Las Vegas Ballpark
Las Vegas Ballpark, a 10,000-seat venue in Downtown Summerlin, is home to the Triple-A Las Vegas Aviators. The ballpark, designed by HOK, pays homage to Howard Hughes’s aviation legacy. The landscape design welcomes fans with grand allées of palms framing the streets. Flexible gathering spaces make the site a year-round destination with plaza materials that ec...
Dickies Arena
Dickies Arena is a multi-purpose facility located on the Will Rogers Memorial Center campus and a certified LEED Silver project. The 17.5-acre site provides more than enough space for the arena to host a multitude of entertainment events without reaching issues of overcapacity. Visitors can attend concerts, sporting events, family shows, conventions, and even ...
Hokkaido Ballpark Master Plan
This project includes a new ballpark for Hokkaido Nippon-Ham Fighters, the surrounding landscape, and surrounding future development parcels, in Hokkaido, Japan. Inspired by the stadium’s architecture, which responded to a building type original to Hokkaido, the design incorporates indigenous landscape features, including a 100-year forest and a ravine, while ...