Gameday celebrations begin before entering the stadium for Dallas Cowboys fans at AT&T Stadium, among the largest NFL venues. The Miller Lite House Plaza is anchored by a 70-yard turf football field, aligned to match the stadium field orientation with matching graphics. Existing Live Oak groves were maintained to the north and south of the field, creating a canopy that, when paired with a network of open-air structures, spans 39,000 square feet of shade. Beer gardens line either side of the field, grounded by expansive wood decks that float over the oak root structure system, providing level platforms to gather and watch live-streamed games. Four video boards and over 60 television screens with premier sound systems expand the excitement beyond the stadium. The unique tailgating destination, home to the largest walk-in beer cooler in Texas, has increased sales on site by 80%.
Outside of game day activities, the plaza hosts crowds enjoying live music, families play games like cornhole, and Dallas Cowboys Cheerleaders showcase their high kicks during practice sessions and performances.
Miwok Aquatic and Fitness Center
Nestled in Novato’s rolling Oak woodlands, the College of Marin’s Miwok Aquatic and Fitness Center provides Northern California with a new destination for aquatic training and competitions. Part of the College’s Indian Valley Campus, the center neighbors over 1,400 acres of open space preserves. ELS and SWA worked closely to lay out the site ...
2018 Winter Olympic Nordic Events Venues
SWA’s master plan for the three Nordic Events venues—the Ski Jumping, Cross Country Skiing, and Biathlon stadia and courses—honors the natural beauty of a spectacular Olympic Winter Games landscape as never before. The venues were originally slated to be located in separate valleys, requiring athletes and spectators to travel between sites. But in PyeongChang,...
Hokkaido Ballpark Master Plan
This project includes a new ballpark for Hokkaido Nippon-Ham Fighters, the surrounding landscape, and surrounding future development parcels, in Hokkaido, Japan. Inspired by the stadium’s architecture, which responded to a building type original to Hokkaido, the design incorporates indigenous landscape features, including a 100-year forest and a ravine, while ...
St. Louis Ballpark Village District Landscape Master Plan
Downtown St. Louis is currently undergoing an urban renaissance: seeking to enrich experience of place and to attract a growing population of urban residents, employeers, and tourists. SWA/Balsley was engaged for district-wide landscape services for a new urban redevelopment, Ball Park Village, located directly across the street from Busch Stadium, home of the...