Gameday celebrations begin before entering the stadium for Dallas Cowboys fans at AT&T Stadium, among the largest NFL venues. The Miller Lite House Plaza is anchored by a 70-yard turf football field, aligned to match the stadium field orientation with matching graphics. Existing Live Oak groves were maintained to the north and south of the field, creating a canopy that, when paired with a network of open-air structures, spans 39,000 square feet of shade. Beer gardens line either side of the field, grounded by expansive wood decks that float over the oak root structure system, providing level platforms to gather and watch live-streamed games. Four video boards and over 60 television screens with premier sound systems expand the excitement beyond the stadium. The unique tailgating destination, home to the largest walk-in beer cooler in Texas, has increased sales on site by 80%.
Outside of game day activities, the plaza hosts crowds enjoying live music, families play games like cornhole, and Dallas Cowboys Cheerleaders showcase their high kicks during practice sessions and performances.
Texas A&M Kyle Field Renovation
Completed in 2015, Kyle Field represents the most extensive redevelopment of a collegiate athletic facility ever. Inspired by the theme “The Home of the 12th Man,” this project embodies the belief that at Texas A&M, fans don’t just watch the game, they affect the game. SWA worked closely with Populous to create the best college football experie...
Haikou Wuyuanhe Cultural and Sports Park
Haikou Wuyuanhe Cultural and Sports Park is a new landmark in Haikou, the coastal capital of Hainan. At its center, the Wuyuanhe Stadium, designed by gmp architects in the form of a crescent, anchors the park as the island’s first large-scale sports venue, with over 41,000 seats and a design that maximizes views of the South China Sea, natural shading, and ven...
Miwok Aquatic and Fitness Center
Nestled in Novato’s rolling Oak woodlands, the College of Marin’s Miwok Aquatic and Fitness Center provides Northern California with a new destination for aquatic training and competitions. Part of the College’s Indian Valley Campus, the center neighbors over 1,400 acres of open space preserves. ELS and SWA worked closely to lay out the site ...
Rio 2016 Olympic Park Competition
SWA was awarded 2nd place in the 2016 Olympic Park Competition in Rio de Janeiro for their master plan and landscape architecture proposal. The Olympics will be located on a 118-hectare site in the neighborhood of Barra da Tijuca. The underlying concept of ‘Embrace’ weaves through the design in a grand planning gesture, which both defines the Olympic Games and...