Embracing the legacy of Scottsdale and re-imagining its development possibilities, La Via is positioned as a village of the future that looks beyond simple mixed-use functionality. By aggregating innovation-centric businesses, artists-in-residence, and a rich network of open spaces, La Via will engender unique associations and collaborations that will propel North Scottsdale into the future. Unique master planning and building massing integrates meandering pedestrian spaces and iconic plazas with the full spectrum of uses on site. This development moves past traditional Scottsdale models, blending innovation, art and community to  confidently assert itself as a new “desert jewel.”