A Dynamic Human Experience for the New Heart of Scottsdale
Vehicular Circulation & Parking Strategy/ cars are parked at edges to maximize the pedestrian experience at project core.
La Via is all about the pedestrian experience; a series of compressed and dynamic spaces form the framework for a mixed use village.
Taller office buildings at core are framed by shorter cafe and retail buildings to preserve the pedestrian experience
Buildings are kept to a relatively low height to create a comfortable pedestrian experience
Key Planning Principles
Master Plan Solar Orientation Study. Narrow Passos are shaded primarily by architecture.
Buildings are sited to create dynamic pedestrian spaces; from narrow paseos to the central plaza.
Pedestrian Life on La Via Central Plaza is rich and varied.
The Central Plaza is framed by residential, ground floor cafes, and hotel uses. It is a place for play and relaxation
The La Via Paseos are intimate places of art and discovery
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
Vehicular Circulation & Parking Strategy/ cars are parked at edges to maximize the pedestrian experience at project core.
La Via is all about the pedestrian experience; a series of compressed and dynamic spaces form the framework for a mixed use village.
Taller office buildings at core are framed by shorter cafe and retail buildings to preserve the pedestrian experience
Buildings are kept to a relatively low height to create a comfortable pedestrian experience
Key Planning Principles
Master Plan Solar Orientation Study. Narrow Passos are shaded primarily by architecture.
Buildings are sited to create dynamic pedestrian spaces; from narrow paseos to the central plaza.
Pedestrian Life on La Via Central Plaza is rich and varied.
The Central Plaza is framed by residential, ground floor cafes, and hotel uses. It is a place for play and relaxation
The La Via Paseos are intimate places of art and discovery
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationScottsdale, Arizona, United States
ClientJDM Ref Transition, LLC
SERVICE:
Size28 acres

Embracing the legacy of Scottsdale and re-imagining its development possibilities, La Via is positioned as a village of the future that looks beyond simple mixed-use functionality. By aggregating innovation-centric businesses, artists-in-residence, and a rich network of open spaces, La Via will engender unique associations and collaborations that will propel North Scottsdale into the future. Unique master planning and building massing integrates meandering pedestrian spaces and iconic plazas with the full spectrum of uses on site. This development moves past traditional Scottsdale models, blending innovation, art and community to  confidently assert itself as a new “desert jewel.”

Related Projects

Avenida Houston

For many visitors, the George R. Brown Convention Center serves as Downtown Houston’s gateway. Ahead of hosting the Super Bowl, city officials sought to transform the convention center’s uninspiring eight-lane drop-off into a pedestrian plaza for civic enrichment, art, and leisure. SWA took on this ambitious 140,000-square-foot redesign, converting five city b...

Uptown ATX Master Plan

Previously a single-use, auto-centric office complex, Uptown ATX is a 66-acre transformation resulting in a transit-oriented, mixed-use neighborhood that further bolsters the burgeoning technology hub of Northwest Austin. Situated between the Charles Schwab campus and The Domain, the Uptown ATX master plan features 3.2 million square feet of workspace, 2.9 mil...

Xiamen Air Headquarters

The Xiamen Airlines campus comprises three large buildings: the corporate headquarters, a business hotel, and a commercial center. To unify the site, the landscape spans across the campus as it transitions to express the distinct character of the various programs and patronage. Lush perimeter terraces adorn the stately Foster + Partners-designed buildings, med...

Poly Zhuhai

Poly Zhuhai, a large mixed-use development, is located at the central axis of Hengqin Island, a transformed landfill site near Macao. The site is south of the small Hengqin Mountain, facing a civic sports park on the other side.

The main office tower has a large, square footprint, elevated six to seven meters above the street level, with retail programs...

Almaza Bay Beach Town

Located on the tranquil and pristine Mediterranean coastline in northwest Egypt, Almaza Bay Beach Town redefines the concept of a resort town. Seamlessly integrating the intimate and relaxed feel of a beach community with the entertainment and excitement of a walkable retail district, this mixed-use development offers an exceptional lifestyle that enriches the...

OCT Bao’an Waterfront Cultural Park

Bao’an Waterfront Park is an essential amenity for future residents of Shenzhen’s rapidly expanding Qianhai area, and is also an important connection between the urban fabric and the ocean. The key landscape frameworks for the park are its riverine interpretation aspects and water’s edge programs. The “Eco River” will bring water experiences into the green spa...

East Quarter Mixed-Use

Two neighborhoods that abut the Downtown Dallas Central Business District have been disconnected for years by derelict blocks and buildings. The East Quarter Mixed-Use development establishes a walkable retail, dining, and entertainment connection between the thriving Deep Ellum Farmer’s Market and highly programmed Arts District. The project included the pres...

NOAH Ethnographic Village

Armenia has set an initiative to increase global tourism and develop a site within its capital city with majestic views of Mount Ararat, where Noah’s Ark is purported to have landed. SWA developed a strategic plan based on several principles derived from the existing context of the site: first, to capitalize its proximity to important landmarks that allow for ...