As a city dominated by freeway infrastructure, Houston will be reconstructing portions of its iconic freeways in the near future. This created an opportunity for SWA to reclaim the Houston Interstate experience with a temporary art installation that provides a bold pop of color celebrating Houston’s diversity at eight key threshold bridges along the I-59/69 corridor. After winning a design competition held by Houston First Corporation, SWA developed a cost-effective and easily implementable urban art intervention that creates an impact perceptible at both a large scale and a high speed of travel through the freeway corridor. Spanning eight gateway bridges that connect some of the City’s most vibrant neighborhoods, a ribbon graphic featuring an artistically interpreted image of Houston was printed on plastic strips and woven into the existing 6 foot tall chain link fence railing.
The pixelated mosaics were derived from photographs taken by Houston school children in a project developed by Geoff Winningham and his wife, Janice Freeman. This urban art installation epitomizes the uniquely Houston experience through freeway infrastructure, the diversity of Houstonians, and the future of Houston. This approach to urban art in the right-of-way is an initial step in SWA’s vision for a larger beautification program of Houston’s Freeways.
To make the Houston Bridges project a reality, Houston First Corporation partnered with a consortium including Scenic Houston, TxDOT, HISD, the Mayor’s Office of Cultural Affairs, and Sparq 1200, in addition to SWA Group and Rice Professor/Author Geoff Winningham.
Beijing Finance Street
Awarded after an international competition, the Beijing Finance Center Master Plan creates an international destination in West Beijing. The project, which includes a mix of uses—housing, retail, hotel office, and cultural facilities—is focused in terms of the landscape design of a central park known as “The Heart” of western Beijing. SWA’s w...
Mason Park Bridge
Mason Park, located at the confluence of two bayous, has served as an urban oasis since 1928. Despite a century of improvements to amenities, user access was significantly compromised by the wide expanse of Brays Bayou, which bisected the 104-acre green space into distinct northern and southern sections. Adjacent road and rail infrastructure further exacerbate...
Greening Houston’s Freeways
As Houston’s Downtown has developed and expanded over many decades, public green space has been increasingly constrained by several interstate routes: primarily I-59, -45, and -69. These thoroughfares, while essential for commuters, have left little room for workers and nearby residents to enjoy unimpeded access to their locale’s adjacent trailways and bayous,...
Bagby Street Improvement Plan
The Bagby Street Improvements Project brings a complete renovation and transformation of one of Houston’s most important cultural and civic corridors. As the western gateway to downtown, Bagby Street is home to City Hall, the Central Library, major theater and entertainment venues, hotels, and some of Houston’s most significant urban parks.
Utilizing th...