“They took a huge boulevard and shrunk it,
and made walkability come alive.”
– Juror Comment
Avenida Plaza
Development of Distinction Award 2018
Urban Land Institute
For many visitors, the George R. Brown Convention Center serves as Downtown Houston’s gateway. Ahead of hosting the Super Bowl, city officials sought to transform the convention center’s uninspiring eight-lane drop-off into a pedestrian plaza for civic enrichment, art, and leisure. SWA took on this ambitious 140,000-square-foot redesign, converting five city blocks into a promenade that offers visitors an immersive experience of the city’s spirit.
Dubbed Avenida Houston, this multifunctional space seamlessly connects to Discovery Green Park, creating a cohesive pedestrian oasis. Key design elements pay homage to Houston’s roots: elevated wooden platforms reminiscent of oil field crane mats, intricate mechanical detailing reflecting the city’s industrial heritage, and native trees providing sanctuary for migratory birds along the Central Flyway.
Avenida’s centerpiece is “Wings Over Water,” a 60-foot-wide kinetic sculpture. With its industrial tower supporting graceful, translucent wings, which rotate above the activity below, this captivating artwork embodies Houston’s evolution from its oil and gas foundations to a diverse, forward-looking metropolis.
This reimagined urban space now hosts events from farmers markets to cultural festivals, sports celebrations, recreational activities, art, dining, and entertainment. By transforming the convention center area, development has been spurred in surrounding blocks, changing perceptions of downtown Houston, and presenting a new vision of the city’s future.
Related Projects
Poly Pazhou Mixed-Use
The iconic architecture and riverside context that characterize Poly Pazhou were inspirations in this SWA/SOM collaboration, which also took adjoining development in the burgeoning region into account. Broad, sweeping landscape, featuring diverse local plant species, embraces both the soaring buildings and the Pearl River corridor, extending its spatial charac...
RIT Global Village and Global Plaza
Global Village, a pedestrian-only infill neighborhood adjacent to Rochester Institute of Technology’s academic core, and its mixed-use centerpiece, Global Plaza, create a social heart for 17,200 students and 3,600 faculty and staff. The landscape architects and architects collaborated on an urban design that establishes multiple “crossroads” ...
Landmark II Tower Park
The west side of Los Angeles has always been a desirable destination for businesses, visitors, and residents: easily reached by vehicular and public transportation, and with access to the Pacific Ocean. Community clusters have formed within this area, establishing the need for respite within the hustle and bustle of the heavily trafficked Wilshire Boulevard co...
Williams Square
For decades, Williams Square has been the walkable “living room” for Irving, Texas’s Las Colinas community. The plaza’s iconic bronze mustang sculptures, designed by artist Robert Glen, are among the state’s most iconic landscape features, speaking to the state’s identity and history.
SWA’s engagement with the plaza is longstanding, dating back to the 1...