Uniting Industry and Nature to Reflect Houston’s Bounty 
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationHouston, Texas, United States
ClientEYP Architecture & Engineering
SERVICE:
Size140,000 sf

“They took a huge boulevard and shrunk it,
and made walkability come alive.”

– Juror Comment

Avenida Plaza
Development of Distinction Award 2018
Urban Land Institute

For many visitors, the George R. Brown Convention Center serves as Downtown Houston’s gateway. Ahead of hosting the Super Bowl, city officials sought to transform the convention center’s uninspiring eight-lane drop-off into a pedestrian plaza for civic enrichment, art, and leisure. SWA took on this ambitious 140,000-square-foot redesign, converting five city blocks into a promenade that offers visitors an immersive experience of the city’s spirit.

Dubbed Avenida Houston, this multifunctional space seamlessly connects to Discovery Green Park, creating a cohesive pedestrian oasis. Key design elements pay homage to Houston’s roots: elevated wooden platforms reminiscent of oil field crane mats, intricate mechanical detailing reflecting the city’s industrial heritage, and native trees providing sanctuary for migratory birds along the Central Flyway.

Avenida’s centerpiece is “Wings Over Water,” a 60-foot-wide kinetic sculpture. With its industrial tower supporting graceful, translucent wings, which rotate above the activity below, this captivating artwork embodies Houston’s evolution from its oil and gas foundations to a diverse, forward-looking metropolis.

This reimagined urban space now hosts events from farmers markets to cultural festivals, sports celebrations, recreational activities, art, dining, and entertainment. By transforming the convention center area, development has been spurred in surrounding blocks, changing perceptions of downtown Houston, and presenting a new vision of the city’s future.

Related Projects


Buffalo Bayou Park

This thoroughly renovated, 160-acre public space deploys a vigorous agenda of urban ecological services and improved pedestrian accessibility, with two new bridges connecting surrounding neighborhoods. The design utilizes channel stabilization techniques, enhancing the bayou’s natural meanders and offering increased resiliency against floodwaters while preservi

Guthrie Green Park

Guthrie Green transforms a 2.6-acre truck yard into a lively urban park in the heart of downtown Tulsa’s emerging arts district. Opened in September 2012, Guthrie Green has become the area’s leading destination, drawing 3,000 plus people weekly to activities that have enriched the urban experience and spurred district-wide revitalization. The high-performance

Shekou Promenade

A gateway for China’s open-door policy, Shekou has revitalized its fragmented and hazardous coastline into a dynamic six-kilometer promenade that masterfully captures the area’s cultural and natural essence.

The promenade repurposes the disconnected former industrial waterfront into a celebrated open space system with new recreation programs an

San Jacinto Plaza

SWA’s redesign of San Jacinto Plaza, a historic gathering place in El Paso’s downtown business district provides a state-of-the-art urban open space, while protecting and celebrating the history and culture of the site. The project was the result of an intensive community process involving input from a wide range of constituents. Active programming, environme

Poly Zhuhai

Poly Zhuhai, a large mixed-use development, is located at the central axis of Hengqin Island, a transformed landfill site near Macao. The site is south of the small Hengqin Mountain, facing a civic sports park on the other side.

The main office tower has a large, square footprint, elevated six to seven meters above the street level, with retail programs...

CSCEC Steel Headquarters Office and Museum

CSCEC Steel is a division of the world’s largest construction company, China State Construction Engineering Corporation Limited. CSCEC Steel is recognized as a leading global steel structure manufacturer; their projects include the CCTV Headquarters in Beijing, the Shanghai IFC, the new Abu Dhabi International Airport, and the 26th Universiade Main Stadium. To...

Kaohsiung Waterfront Renovation

SWA, in association with Morphosis Architecture and CHNW, developed a vision for the future of Kaohsiung Harbor Wharfs, which includes 114 hectares of prime waterfront property formerly used for cargo shipping. The site, located in the shipping heart of Kaohsiung, Taiwan, was historically subjected to environmental neglect and rampant uncontrolled development....

Hunter's Point Shipyard and Candlestick Point

Perched on the edge of San Francisco Bay, the Hunters Point Shipyard was an important naval manufacturing center for the WWI and WWII war efforts. The abandoned shipyard and Candlestick Point were combined into a new, mixed-use residential, retail and light industry development—the largest in San Francisco since WWII. Thomas Balsley Associates collaborated wit...