DETAILS
SWA’s set of illustrative Design Guidelines promotes a public realm that is a relaxed manifestation of the Qatari vernacular landscape, and serve to maintain the locale’s cultural integrity. Unique among the fast-growing areas of the Gulf region, Doha’s landscape reflects a balance of cultural imports and exports. SWA’s design proposal seeks to manifest the Qatari spirit into all aspects of the city’s public realm. Regional aesthetics such as native desert, coastal, and agrarian patterns inform the design systems; selected materials weather comfortably in the salty desert climate and build a patina over time (copper, bronze, Corten, and desert stone among them); attention to the severe heat is addressed in the provision of shading structures and tree canopy to increase pedestrian comfort; planting is laid out in forgiving informal drift patterns rather than in grids to make inevitable plant mortality less noticeable. Climate sensitivity in the design is complemented by protection from traffic and pollution, prioritizing physical and cultural comfort for all Doha’s residents and visitors.
Gubei Gold Street
SWA was selected to conceptualize, design, and realize a rare find in bustling Shanghai—a pedestrian mall (Gold Street). The corridor occupies three city blocks, is flanked by 20-story high-rise residential towers with retail at street level and book-ended by SWA-designed parks. Creating an iconic presence and enlivening the area, the mall features plazas, fou...
NOAH Ethnographic Village
Armenia has set an initiative to increase global tourism and develop a site within its capital city with majestic views of Mount Ararat, where Noah’s Ark is purported to have landed. SWA developed a strategic plan based on several principles derived from the existing context of the site: first, to capitalize its proximity to important landmarks that allow for ...
Lewis Avenue
In a city renowned for fantasy, the design of Las Vegas’ Lewis Avenue celebrates the local desert landscape and affirms the street as part of a real-world working district. It was one of the first projects to be implemented in Mayor Oscar B. Goodman’s 2000 Las Vegas Downtown Centennial Plan, aimed at revitalizing the historic downtown core. The City asked SWA,...
San Diego Embarcadero
The redevelopment plan for the waterfront and port facilities adjacent to downtown San Diego included translating community and economic requirements into a specific planning program. Emphasis was placed on urban design, circulation and parking, landscaping, environmental planning, and engineering considerations with a set of comprehensive implementation guide...