A contemporary representation of the historic Al Balad District within the heart of Jeddah in Saudi Arabia.
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationJeddah, Saudi Arabia
ClientDar
Size5.7 sqkm

For many Muslims making the holy pilgrimage to Makkah, the journey begins in Jeddah. Recognizing the resource strain from religious tourism, Saudi Arabia’s Vision 2030 plan outlined the need to address the city’s mounting concerns surrounding housing, mobility, and flooding.

SWA’s Central District master plan introduces 58,000 new accommodations with an impressive 40% of the total area dedicated to green spaces. These programs integrate with world-class facilities, including a state-of-the-art stadium, an immersive oceanarium, and a cultural hub featuring an opera house.

Sustainable mobility is a key focus, with enhanced pedestrian and cycling infrastructure integrated with mass transit systems. The Makkah Trail Park, reimagining the historic Hajj pilgrimage pathway, showcases Jeddah’s role as a gateway to Makkah.

Environmental strategies include flash flood mitigation, heat reduction measures, and native plant use for water conservation and biodiversity enhancement. Carbon reduction efforts encompass low-embodied carbon materials and energy-efficient design elements.

The project blends Al Balad and Hejazi vernacular forms with modern urban planning, creating a cohesive open space network that respects Jeddawi culture and Jeddah’s natural environment. By integrating park spaces with civic assets and designing areas to encourage socio-economic mixing, the plan aims to foster social integration and potentially facilitate upward mobility.

Related Projects

Uptown ATX Master Plan

Previously a single-use, auto-centric office complex, Uptown ATX is a 66-acre transformation resulting in a transit-oriented, mixed-use neighborhood that further bolsters the burgeoning technology hub of Northwest Austin. Situated between the Charles Schwab campus and The Domain, the Uptown ATX master plan features 3.2 million square feet of workspace, 2.9 mil...

San Pedro Street Pedestrianization

SWA created a vision for transforming North San Pedro Street in the heart of Downtown San Jose into a vibrant pedestrian outdoor dining and socializing space, formalizing and enhancing what local restaurants and city leaders had begun during COVID-19. The design replaces the existing curbs and roadbed with plaza paving to create a continuous space for people w...

Hi Line Connector

The Hi Line Connector spans one mile through Dallas’ Design District, linking two of the city’s most valuable urban core public assets: the Katy and Trinity Strand Trails. This transformative project introduces raised bike lanes and enhances the pedestrian experience by improving and realigning existing roadways. Beyond the physical infrastructure,...

Lynwood Mega-Playground

Inspired by the city’s rich history of aerospace research and manufacturing, Lynwood Mega-Playground brings a dynamic space exploration-themed playground to the heart of the Central Los Angeles city.

Completed in Fall 2024, the playground transforms the Northwest corner of Lynwood Park into a colorful spectacle with super-sized play features including a...

Miraflores

Miraflores Park, crafted in the early 20th century by Dr. Aureliano Urrutia, a notable surgeon and Latino immigrant, stands as a vital historic landmark along the San Antonio River. Years of deterioration have obscured the park’s cultural significance, leading to its confusion with a cemetery and presenting financial and operational challenges to rehabilitatio...

Golden Gate National Recreation Area

In the early 1970s, the National Park Service began the enormous task of creating a new national recreation area in the midst of an urban center—the San Francisco Bay Area, home to 4.5 million people at the time. Riding the wake of the environmental revolution of the late 1960s, the Park Service would need to find consensus among a wide range of constituents, ...

San Antonio Spirit Reach

San Antonio’s river trail system has long stood incomplete, its northern reach at Brackenridge Park abruptly halted by a patchwork of private lands. Recognizing the waterway’s cultural significance, landowners forged an unprecedented partnership, opening sections of their properties for public benefit. The 162-acre Spirit Reach Vision Plan allows v...

Dubai Expo 2020

From October 2021 to April 2022, the City of Dubai hosted the World Expo: a large-scale International Registered Exhibition that brings nations together with universal themes and immersive experiences. It comprises an entirely new city, built on a 1,083-acre site between Dubai and Abu Dhabi. The Expo site is organized around a central plaza linked to three mai...