Maintaining traditions and promoting growth in Frisco.
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationFrisco, Texas, United States
ClientUniversity of North Texas
Size41 acres

The University of North Texas (UNT) envisioned a transformative greenfield campus in Frisco to support the region’s rapid growth and diverse economic needs. The site’s challenges, including topographical variation, stormwater management, and integration with natural and urban contexts, required a master plan that fostered innovation and sustainability while creating a vibrant sense of place.

The plan capitalized on the site’s natural ridge by introducing the Ridge Mall, a central spine that organizes campus zones, provides panoramic views, and establishes a clear spatial hierarchy. Detention and retention ponds manage runoff and enhance aesthetics, connecting directly to Panther Creek’s watershed and reinforcing ecological stewardship. A network of trails and pathways links campus zones and connects to Frisco’s future city park and the Fields HQ mixed-use development, fostering collaboration and accessibility.

The plan integrates native vegetation, existing water bodies, and topographical highlights to minimize environmental impact, while stormwater systems serve as both functional infrastructure and educational tools. A pedestrian-focused approach reduces vehicle reliance, creating a healthier, more connected environment. The Ridge Mall, Bell Tower, and amphitheaters establish a distinct identity, while the phased expansion plan ensures adaptability to future needs while maintaining architectural cohesion.

Related Projects

Universidad de Monterrey Campus Master Plan

The project focuses on improving the sustainability of the 247-acre campus, designing a shift from a vehicular orientation to one that encourages pedestrian, bicycle, and transit use. Site design strategies employ indigenous plant materials and natural water retention and filtration for low-maintenance landscaping. Phase 1 includes site design for one of Latin...

Stanford Toyon Hall

Toyon Hall, a significant historic building originally designed by Bakewell and Brown Architects in 1922, is a three-story structure centered around a magnificent formal courtyard with arcades and arches. The purpose of the project was to preserve, maintain and enhance the building and site. SWA scope of work included evaluation of existing site conditions and...

Stanford Center for Advanced Study in Behavioral Sciences

Sitting atop a hill above Stanford University’s campus, the Center for Advanced Study in Behavioral Sciences (CASBS) has long been a destination for groundbreaking thinkers, with 30 Nobel Prize winners, 25 Pulitzer Prize winners, 52 MacArthur Fellows, and 176 members of the National Academy of Sciences among the esteemed class of Fellows. Situated between the ...

Stanford University Campus Planning and Projects

Over the past 20 plus years SWA has been working with Stanford University to reclaim the 100 year old master plan vision of Leland Stanford and Frederick Law Olmsted for the campus. This series of campus improvement projects has restored the historic axis, open spaces and landscape patterns. With Stanford Management Company, SWA designed the Sand Hill corridor...

Coda at Tech Square

The Coda building in Technology Square represents a $375 million investment into Atlanta’s budding innovation district – the Southeast’s premier innovation neighborhood. The area has attracted industry innovation centers including AT&T Mobility, Panasonic Automotive, Southern Company, Delta Air Lines, The Home Depot, Coca-Cola Enterprises, NCR,...

Miwok Aquatic and Fitness Center

Nestled in Novato’s rolling Oak woodlands, the College of Marin’s Miwok Aquatic and Fitness Center provides Northern California with a new destination for aquatic training and competitions. Part of the College’s Indian Valley Campus, the center neighbors over 1,400 acres of open space preserves. ELS and SWA worked closely to lay out the site ...

CSU Long Beach Peterson Hall

CSU Long Beach is in the process of a series of major renovations as its mid-century buildings fall short in terms of capacity and technology. The Peterson Hall project extends the classroom experience to the outdoors, while also adding much-needed sustainability updates to the landscape. Terraced seating of composite wood invites students to lounge while awai...

Medgar Evers College

This new quad provides a unifying pedestrian connection between Bedford and Franklin Avenues and between existing and new campus buildings, finally providing the campus with a cohesive identity and sense of place. With the dramatic transformation of a parking lot into more campus green space comes the opportunity to integrate a series of sustainability strateg...