Yue (Iris) Cheng
Associate Principal
Iris joined SWA’s Shanghai office in May 2018 as the China Marketing Director. With over a decade of professional experience, she specializes in strategic business development and brings a diversified, experience-driven marketing mindset to the firm. Her goal is to apply her unique and competitive skill set to support SWA in achieving even more outstanding project outcomes. She has contributed to several successful pursuits, including the Tencent Headquarters, Shanghai’s West Bund Financial City, and Shenzhen’s Xili Lake Greenway. She also oversees the SWA WeChat official account, leading content planning and publication in collaboration with her team.
