The Traditional Main Street Reinvented 
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationRancho Cucamonga, California, United States
ClientForest City Development
Size147 acres

A decade after completing Victoria Gardens, the owner was looking to refresh the project to keep it relevant for years to come. SWA redesigned a three-block streetscape and plaza along Monet Avenue, a main retail street there. The focus is on the next generation of users, with a shopping environment that highlights the social landscape and blurs the lines between retail and recreation. The design scope included landscape, paving, fountains, site furnishings, and art interventions, with the use of drought-sensitive planting, high-efficiency irrigation, and innovative storm water treatment.

This 147-acre downtown combines the best traditions of Western American town centers with the social and planning demands of the early 21st century. Retail, office, residential, civic and cultural uses are placed within the landscaped urban experience of a traditional main street environment. The landscape framework for Victoria Gardens is a grid of local streets and sidewalks with a town square, plazas, paseos, and parks distributed throughout the downtown district. The streetscape trees are planted in beds of native shrubs and groundcovers to further enhance the garden heritage of the project.

Victoria Gardens will be the second largest open-air shopping center in the United States behind Stapleton in Denver, CO, which is being built by the same developer, Forest City Development.

Rancho Cucamonga, which is located in the Inland Empire, is expected to grow by about four million people in the next 15 years. The area has a rich history dating back to the mid 19th century. Six major trade routes passed through the area including the El Camino Real (connected the missions by a days travel), Santa Inez Trail (major trade route connecting the Colorado River to the settlements out West), and Route 66 (major vehicular route for the mass migration westward during the dustbowl and post WWII era).

You enter the site for Victoria Gardens through a formal Date Palm grove that calls back to the region’s agrarian roots while creating an identity from the nearby I-15 freeway. The downtown area is framed by parking lots containing linear planters of Bradford Pears creating an orchard-like effect. Both North and South Main Streets are lined with London Plane trees, which have a rustic quality that celebrates the passing of seasons through their fall colors. Other arterial streets are lined with California Peppers, Eucalyptus, African Sumac, and Aristocrat Pear.

Related Projects

Kasumigaseki Plaza Renewal

Tokyo’s first high-rise and architectural landmark is located in the heart of downtown, where government and major private business offices are concentrated. Urban growth changed the dynamics of the building’s surroundings and left its public spaces ineffective and barren. The addition of new mixed-use buildings provided the owners with an opportunity to bring...

Uptown Commons

SWA was tasked with creating a neighborhood gathering space and exterior dining hall that is an exercise in contradictions — open and welcoming, while able to be walled off. By blending urban planning, landscape architecture, interior design, and architecture with an understanding of retail real estate, the team was able to quickly establish development yields...

CityWalk Orlando, Universal Studios

Universal City is an urban entertainment destination on the South border of Orlando, Florida; at its heart lies the Citywalk, the gateway for all arriving guests as they enter “Universal Studios Florida” or the “Islands of Adventure” from parking structures. The primary area, containing multi-themed, high-energy clubs, restaurants, bars...

Downtown Summerlin

Downtown Summerlin is a 109-acre, high-end retail and entertainment lifestyle center forming the heart of a 22,500-acre master-planned community in the western suburbs of Las Vegas. The landscape design emphasizes the need for comfort and shade while drawing upon the natural desert environment as a visual source for materials, colors, and textures. By distilli...

Kingold Century Centre

This new mixed-use development features a complex program that includes a hotel, rental space for other companies, eateries, service apartments, and retail facilities. SWA’s design challenge was to create a common space that can be enjoyed by the disparate users on-site at any given time. A common plaza includes multiple restaurants on a terraced platform that...

Riyadh East Sub-Center

SWA provided comprehensive planning for a new 300-hectare commercial, mixed-use center in northeast Riyadh abutting the KKI Airport. This area is part of an urban management framework being developed to guide the future growth of the city. SWA developed a plan and implementation strategy to establish an urban center comprising residential neighborhoods, corpor...

NOAH Ethnographic Village

Armenia has set an initiative to increase global tourism and develop a site within its capital city with majestic views of Mount Ararat, where Noah’s Ark is purported to have landed. SWA developed a strategic plan based on several principles derived from the existing context of the site: first, to capitalize its proximity to important landmarks that allow for ...

Suzhou Center

The Suzhou Center is a landmark urban space within the Suzhou Central Business District that embodies the spirit of the city of Suzhou as a gateway for intersecting old and new cultural and historic heritage. The successful combination of high-density development and ecological conservation will allow for Suzhou to transition to a garden city where state-of-th...