{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationHouston, Texas United States
ClientHouston First Corporation

As a city dominated by freeway infrastructure, Houston will be reconstructing portions of its iconic freeways in the near future. This created an opportunity for SWA to reclaim the Houston Interstate experience with a temporary art installation that provides a bold pop of color celebrating Houston’s diversity at eight key threshold bridges along the I-59/69 corridor. After winning a design competition held by Houston First Corporation, SWA developed a cost-effective and easily implementable urban art intervention that creates an impact perceptible at both a large scale and a high speed of travel through the freeway corridor.  Spanning eight gateway bridges that connect some of the City’s most vibrant neighborhoods, a ribbon graphic featuring an artistically interpreted image of Houston was printed on plastic strips and woven into the existing 6 foot tall chain link fence railing.

The pixelated mosaics were derived from photographs taken by Houston school children in a project developed by Geoff Winningham and his wife, Janice Freeman.  This urban art installation epitomizes the uniquely Houston experience through freeway infrastructure, the diversity of Houstonians, and the future of Houston.  This approach to urban art in the right-of-way is an initial step in SWA’s vision for a larger beautification program of Houston’s Freeways.

To make the Houston Bridges project a reality, Houston First Corporation partnered with a consortium including Scenic Houston, TxDOT, HISD, the Mayor’s Office of Cultural Affairs, and Sparq 1200, in addition to SWA Group and Rice Professor/Author Geoff Winningham.

Related Projects

Greening Houston’s Freeways

As Houston’s Downtown has developed and expanded over many decades, public green space has been increasingly constrained by several interstate routes: primarily I-59, -45, and -69. These thoroughfares, while essential for commuters, have left little room for workers and nearby residents to enjoy unimpeded access to their locale’s adjacent trailways and bayous,...

Beijing Finance Street

Awarded after an international competition, the Beijing Finance Center Master Plan creates an international destination in West Beijing. The project, which includes a mix of uses—housing, retail, hotel office and cultural facilities—is focused in terms of the landscape design on a central park known as “The Heart” of western Beijing. SWA’s wo...

Heights Mercantile

Heights Mercantile is a mixed-use space centered on a bike trail in the heart of the beloved Houston Heights neighborhood. It transformed vacant office and warehouse sites into a community-anchoring redevelopment featuring 16-first-to-market specialty brands and four chef-driven restaurant concepts. As the development’s backbone, adjacent hike and bike trails ...

Bagby Street Improvement Plan

Inspired by the success of Avenida Houston, on the east side of the city’s Downtown, Mayor Sylvester Turner wished to create something equally iconic on the west side. Bagby Street connects civic uses (including City Hall and its annex), cultural uses (Hobby Center, Bayou Place, and others) and parks (including Sam Houston Park and Tranquility Park).

Th...

Shunde New City

The Pearl River Delta is the second largest bird migration delta and estuary in Southeast Asia. Preserving and restoring bird and wildlife corridors while also providing regional connectivity, transportation, and development options is at the pinnacle of today’s development challenges. In the Shunde New City Plan, urban development and nature are integra...

Tianjin Eco-City

The vision for Tianjin Eco-City is of a socially harmonious, environmentally friendly, and resource-efficient model for sustainable development. The new city encompasses two flagship civic projects: the National Maritime Museum and the surrounding South Bay Park. South Bay Park is the project’s central green infrastructure, but also provides a significant outd...

Houston Green Loop

With the coming expansion and realignment of the highways around Downtown Houston, SWA identified the opportunity to enact a bold vision: a multi-use branded connectivity system that will leverage the immense reconstruction investment. SWA’s concept creates a continuous pedestrian loop over, under, and around the downtown highway system, thus redirecting the u...

Beijing Finance Street

Awarded after an international competition, the Beijing Finance Center Master Plan creates an international destination in West Beijing. The project, which includes a mix of uses—housing, retail, hotel office and cultural facilities—is focused in terms of the landscape design on a central park known as “The Heart” of western Beijing. SWA’s wo...