Uniting Industry and Nature to Reflect Houston’s Bounty 
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationHouston, Texas, United States
ClientEYP Architecture & Engineering
Size140,000 sf

“They took a huge boulevard and shrunk it,
and made walkability come alive.”

– Juror Comment

Avenida Plaza
Development of Distinction Award 2018
Urban Land Institute

SWA and the architect’s narrative of nature and industry united underscores the design of the new 140,000-square-foot (3-1/2 acre) Avenida Houston plaza, adjacent to the freshly renovated George R. Brown Convention Center in downtown Houston. Key to the theme of nature as it plays out in this new events space is the famous central flyway that offers hundreds of species of birds a safe haven along their annual transcontinental journey. Their flight is echoed in the pavement and lighting that directs pedestrians through the plaza. Safe migration also serves as a significant metaphor for the city that boasts the country’s most diverse population. Houston’s industrial history is interpreted in the plaza as well, where vertical features include crane-like catenary lighting systems and an event space designed to recall the massive wooden crane mats used in oil fields across southeast Texas. The Plaza will also feature food and beverage outlets, flexible community space, native gardens, and towering shade trees. Among ten artworks continuing the theme of nature and industry commissioned for the space is the captivating “Wings Over Water,” a massive mechanical sculpture that joins the city’s industrial artifacts with the enormous natural systems Houston has embraced as its new identity. The sculpture depicts an migratory bird covering 60 by 20 feet and rising 25 feet into the sky. Artist Joe O’Donnell, of Tucson-based Creative Machines, worked in close collaboration with SWA Group to realize this ultimate tribute to man and nature working in harmony.

Related Projects

The Memorial at Harvey Milk Plaza

Harvey Milk Plaza is located in the heart of San Francisco’s Castro Neighborhood, and hosts one of the city’s busiest transit hubs. The plaza has been the site of countless gatherings and protests, including a candlelight vigil the night of Harvey’s untimely death and the White Night riots, which were sparked by the leniency of the sentence handed down to his ...

RIT Global Village and Global Plaza

Global Village, a pedestrian-only infill neighborhood adjacent to Rochester Institute of Technology’s academic core, and its mixed-use centerpiece, Global Plaza, create a social heart for 17,200 students and 3,600 faculty and staff. The landscape architects and architects collaborated on an urban design that establishes multiple “crossroads” ...

Rodeo 39

As larger big-box companies continue to close their brick-and-mortar stores, each leaves behind a sizable void within the communities these centers once served. Rodeo 39, seeks to break the models of traditional retail that are founded on convenience and visibility and shift the focus to community aspirations and user experience.

The 31,000-square-foot ...

Monet Avenue 2.0 at Victoria Gardens

A decade after completing Victoria Gardens, the owner was looking to refresh the project to keep it relevant for years to come. SWA redesigned a three-block streetscape and plaza along Monet Avenue, a main retail street there. The focus is on the next generation of users, with a shopping environment that highlights the social landscape and blurs the lines betw...