Uniting Industry and Nature to Reflect Houston’s Bounty 
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationHouston, Texas, United States
ClientEYP Architecture & Engineering
Size140,000 sf

“They took a huge boulevard and shrunk it,
and made walkability come alive.”

– Juror Comment

Avenida Plaza
Development of Distinction Award 2018
Urban Land Institute

SWA and the architect’s narrative of nature and industry united underscores the design of the new 140,000-square-foot (3-1/2 acre) Avenida Houston plaza, adjacent to the freshly renovated George R. Brown Convention Center in downtown Houston. Key to the theme of nature as it plays out in this new events space is the famous central flyway that offers hundreds of species of birds a safe haven along their annual transcontinental journey. Their flight is echoed in the pavement and lighting that directs pedestrians through the plaza. Safe migration also serves as a significant metaphor for the city that boasts the country’s most diverse population. Houston’s industrial history is interpreted in the plaza as well, where vertical features include crane-like catenary lighting systems and an event space designed to recall the massive wooden crane mats used in oil fields across southeast Texas. The Plaza will also feature food and beverage outlets, flexible community space, native gardens, and towering shade trees. Among ten artworks continuing the theme of nature and industry commissioned for the space is the captivating “Wings Over Water,” a massive mechanical sculpture that joins the city’s industrial artifacts with the enormous natural systems Houston has embraced as its new identity. The sculpture depicts an migratory bird covering 60 by 20 feet and rising 25 feet into the sky. Artist Joe O’Donnell, of Tucson-based Creative Machines, worked in close collaboration with SWA Group to realize this ultimate tribute to man and nature working in harmony.

Related Projects

Gubei Gold Street

SWA was selected to conceptualize, design, and realize a rare find in bustling Shanghai—a pedestrian mall (Gold Street). The corridor occupies three city blocks, is flanked by 20-story high-rise residential towers with retail at street level and book-ended by SWA-designed parks. Creating an iconic presence and enlivening the area, the mall features plazas, fou...

La Plaza Cultura Village

Located within El Pueblo, the birthplace of Los Angeles, La Plaza Cultura Village is a mixed-use, transit-oriented development totaling 425,000 square feet of retail, apartments (20 percent of which are low income units), cultural facilities, and public open space. Two large, surface parking lots have been transformed into a vibrant community that builds upon ...

Kasumigaseki Plaza Renewal

Tokyo’s first high-rise and architectural landmark is located in the heart of downtown, where government and major private business offices are concentrated. Urban growth changed the dynamics of the building’s surroundings and left its public spaces ineffective and barren. The addition of new mixed-use buildings provided the owners with an opportunity to bring...

Santana Row

SWA provided full landscape architectural services for the development of a neo-traditional town center near downtown San Jose. The client’s vision called for a variety of design styles to create a town center with an impression of growth over time. This theme is expressed in building elevations as well as landscape design. The restaurants and boutique r...