Jeffrey Craft, Principal

Jeffrey is a landscape architect and practice leader in planning and urban design for SWA Dallas, and is recognized nationally and internationally for his highly contextual and site-sensitive projects. Jeffrey offers a unique perspective to creative land-based solutions to complex design issues where cultural, social, and economic objectives often influence the design process. Acting as both project manager and lead designer he believes in a layered, research-based approach to problem solving and is adept at leading collaborative efforts to mentor young designers and staff.


Art, literature, and economics . . . and good food.

Inspired by

“I am inspired by non-conformists, and those people—whether in art, politics, literature, or even science—who dare to risk to be original.”

Design Philosophy

“Design is story telling. Each project is unique, and every design should tell its own story.”


American Society of Landscape Architects, Past President California Council

American Planning Association

Dream Project

“I don’t have to dream—our clients bring us the most amazing design opportunities, all around the world!”


Bachelor of Arts in Landscape Architecture, University of Guelph, Guelph Ontario, Canada

Baccalaureate of Arts, University of Guelph, Guelph Ontario, Canada


Tel: 214.954.0016 x 4237