2016.05.18  Traces of SWA

“Traces of SWA” is an introspective research proposal based on the premise that looking inward is a necessary step in design innovation. It is focused on transitory moments of inspiration, on rough sketches, on process – the notion that there is something inherently insightful about unfinished, raw ideas that may never make it to reality.

The goal of the project is not to present a holistic picture of the firm; rather, it is to present an honest compilation of internal snapshots, documenting the day-to-day design processes that form the foundation of our work. In a small way, the project aims to serve as a platform for discussion within SWA, sparking dialogue about the invention of design ideas and methodologies: how can we build upon existing research to inspire and generate new content?